All About Tru Technology
Company Overview
TRU Technology has become the quintessential sound quality amplifier manufacturer and is synonymous with the ultimate in sound quality. As one of the preeminent specialty car audio manufacturers today, they are among the last of the genuinely Made in USA amplifier companies, unlike many of their competitors. Founded in 2002 and based in La Crescenta, California, TRU Technology operates under the philosophy of pursuing a passion to produce quality products without compromise.
Built with quality and innovative engineering, TRU delivers only the finest products available in today's marketplace. They are a locally owned and operated manufacturer and are proud to say that all TRU products are designed and made locally in California. The company represents a commitment to American manufacturing excellence in an industry increasingly dominated by overseas production.
The TRU Philosophy
The TRU way is made from three basic principles: 1) Utilizing elements of the past: Retro-Design 2) Visions of tomorrow: Innovation 3) Deliver the vision today: Establishing the reference for others to follow. This philosophy manifests in products that combine classic, timeless aesthetics with cutting-edge performance and engineering.
TRU products feature a retro design with a traditional appearance, yet they deliver all the performance and quality that any audiophile demands. The company positions itself as artisans in every sense of the word, taking pride in designing and building their products with meticulous attention to detail.
Manufacturing Excellence
At TRU Technology, they are 100% committed to manufacturing at the highest level. Whether customers are looking to purchase a BILLET-Series, Tungsten-Series, or Line-Amp Conditioner, they can rest assured that all are handcrafted in California utilizing some of the finest parts and components available today. Each amplifier undergoes a rigorous quality assurance process to ensure peak performance.
The company's commitment to local sourcing extends to its materials and products. Like their BILLET Series, the extruded aluminum is sourced locally and is not the cheap die-cast pot metal often used by competitors from overseas. This attention to material quality reflects their overall dedication to superior construction.
Product Lines
Billet Series v2
The flagship Billet Series represents TRU Technology's pinnacle of engineering excellence. The BILLET-Series v2 is the perfect complement to the very finest speakers available. Beautifully designed and executed, it conveys natural tonal balance from top to bottom with clarity of sound. Available in both Class A and Class AB configurations, these amplifiers offer unparalleled customization options.
When seeking an amplifier that provides a quiet background, exquisite sound quality, and a wide dynamic range to get the most out of your music, the BILLET-Series v2 is a must-have for any serious audiophile. The series features a fully discrete Class A pre-amplifier circuit that represents the absolute best within the BILLET lineup.
Tungsten Series
The TUNGSTEN-Series is a combination of a simple, classic cosmetic design and the power and sound quality performance you remember from yesteryear. Simply put, the TUNGSTEN-Series has Old School "Looks" with Old School "Slam." This series was developed to offer high-quality amplification at a more accessible price point without compromising sound quality.
The TUNGSTEN-Series was developed in-house by the same engineering team that brought you the BILLET and STEEL Series. We took our years of research and development experience to set a goal of producing an amplifier at a reduced manufacturing cost without compromise
Available configurations include:
- Tungsten T2: 2-channel amplifier delivering 175W x 2 at 4Ω stereo RMS, or 400W x 1 at 4Ω mono
- Tungsten T4: 4-channel amplifier producing 100W x 4 at 4Ω stereo RMS
- Tungsten Grande TG2: Enhanced 2-channel version offering 200W x 2 at 4Ω stereo RMS, or 275W x 2 at 2Ω
- Tungsten Grande TG4: 4-channel powerhouse delivering 150W x 4 at 4Ω stereo RMS
Line Amplifiers
TRU Technology also manufactures specialized line amplifiers and conditioners, including 2-channel, 6-channel, and 8-channel configurations designed to enhance signal quality and provide clean power distribution.
Technical Excellence
TRU Technology amplifiers share a standard technical foundation that sets them apart from competitors. They utilize a carefully sequenced combination of SMD and through-hole parts to offer the best balance of performance and sound quality at a reduced cost. Nothing is spent on gimmicky circuits or useless features.
The amplifiers feature a classic Class A/B "Balls To The Wall" amplifier with no thermal rollback. Pairing the clean, well-thought-out circuit design to a 4-layer circuit board allows them to further enhance the signal paths to achieve an immense level of detail with incredible dynamics.
Key technical specifications across the line include:
- Frequency Response: 10Hz ~ 30kHz ± 0.5dB
- Signal-to-Noise Ratio: > 100dB (A-weighted)
- Total Harmonic Distortion: < 1%
- Input Sensitivity: 300mV ~ 8.5V
Design Philosophy
All connections are laid out along one side of the amplifier to provide for an ultra clean installation with the ease of making adjustments. The heat sink is a thermally optimized multi-piece design that offers sleek, classic lines. This attention to installation practicality reflects TRU's understanding of real-world automotive audio requirements.
The company offers extensive customization options, particularly in their Billet series. They epitomize the word custom made and contradict typical car audio conventions by offering a customizable amplifier to meet individual listening preferences. Custom colors are available across the Tungsten series, allowing installers to match specific aesthetic requirements.
Market Position
Creating audio products that exceed expectation and deliver the finest amplifiers available today, TRU Technology has established itself as a premium brand in the competitive car audio amplifier market. It is an amplifier that creates a new standard for both the novice and experienced audiophile. With world-class fidelity, amazing sonic transparency, dynamic power, it has all the offerings that can satisfy any audiophile.
The company's commitment to American manufacturing, combined with their artisanal approach to production and uncompromising quality standards, positions them uniquely in a market often dominated by mass-produced overseas alternatives. For discerning audiophiles seeking exceptional sound quality, reliable performance, and the prestige of owning a truly hand-crafted American amplifier, TRU Technology represents the pinnacle of automotive audio amplification.
